Well CocaCola attempt to play with the word Extremism does not go well with  the people and PEMRA, although they have tried to portray it in lighter and positive way but still PEMRA bans the TVC,  It has made obvious that satellite TV channels, FM Radios and Distribution Service licensees all those who are airing the TVC of Coca Cola, the content of the commercial is not only offensive but also ignorant. They should know the word ‘extremist’ is always taken as a negative term , right now worldwide. It’s  seems like a kind of like a ‘bad timing’ joke.