Well thats true that we as a nation is obsessed with Gora Chitta milky complexion and girls instead of feeling comfortable with their skins and complexion are forced to apply fairness creams and treatments because of societal pressures. Baaji star Amna Ilyas stood up against this madness, she urges Pakistani stars do not promote fairness creams, she emphasizes that being  influencers their duty to make people feel beautiful and comfortable in their skins rather making them feel complex about their skin color. She urges to end Colorism. Amna tweets,  “My fellow colleagues in the industry, time for promoting fairness creams for the sake of money and greed has long passed. Our influence as public figures is meant to make others feel beautiful, not less beautiful. Shame on everyone who still subscribes to this way of thinking! #endcolourism”