So, it’s official!! Micheal Kors isn’t cool anymore! They’ve lost their popularity and consumers to many other brands. Here’s why… According to a recent study, the company’s stock is underperforming, leading Morgan Stanley’s analysts to remove Michael Kors from its “Best Ideas” list. Shares are down 37% in the past year, the brand has lost it’s place in the market. According to analysts, Micheal Kors implemented the strategy to cater all sorts of market and that is what became its doom. The customer would no longer buy a 300$ MK bag if they can easily find one for 20$ in a mall. RIP MK, after such a hype, just like Tommy Hilfiger in the 1990’s, all good things must come to an end…
