On Thursday, 5th of December 2019,  Prime Minister of Pakistan Imran Khan launched Digital Pakistan Campaign. This digital campaign aims to achieve the following objectives:

  1. Greater internet access and connectivity for every Pakistani.
  2. A digital infrastructure that allows the youth of the country to use smartphones.
  3. Improving digital skills and literacy to help technology graduates with employment.
  4. To develop a thriving environment for the start-up culture.

The issue of cybersecurity will also going to be dealt  under this program. Another key initiative of this program is to bring in e-governance for the mitigation of corruption in the government departments. Tania Aidrus, a senior ex-Google employee has been hired by the new Government to lead the ‘Digital Pakistan’ campaign. Tania was working as the Director, Product, Payments for Next Billion Users at Google and she left the job just to serve her homeland.