Ramadan is considered as the most sacred month in which blessings are showered. This year Rooh Afza has come up with a very beautiful Ramazan concept in the form of a TVC ”Rooh Afza Ramzan Mubarak”. It has gone viral now and viewers are appreciating it a lot. This TVC has also been highlighted on social media and people loving it. This ad has the following qualities that make it special:
Simplicity:
The foremost specialty of this ad is its simplicity. The message they want to convey is easily understood. The way love and care is shown is completely remarkable. You don’t have to use your mind to focus instead you go-on with the flow of emotions.
Relatable with people:
This TVC has shown the pure relation of love between grandfather and grandson. How they offer prayer and read Holy Quran together. These acts are seen in most of our homes so everyone can relate to it. That’s why it has become connected with public.
Creativity:
No doubt, this TVC was very creative and focused about the message. They have shown all the required duties in Ramadan like helping others, showing affection, sacrificing our stuff for others, spending time together and worship God. The words of background voice were very touching and up to the mark.
Way of storytelling was remarkable:
This TVC takes you to a beautiful journey on how to spend a perfect day of Ramzan with family. At first, grandfather was feeling sad but then this sadness transforms into happiness after seeing his grandson. Then the strong bond of family is shown along with our duties to help the needy. The way this story was told is just brilliant.
Excellent direction:
The reason behind the popularity of this TVC is its outstanding direction. How each scene is beautifully executed. When the grandson and grandfather were handing over the eatables to the needy and when the grandson was giving dress to a boy; these scenes were perfectly displayed. It shows that how elders in our society train the younger ones to do good deeds.
So Rooh Afza has really stolen the hearts by this emotional TVC.
