Well the rock bottom of brands using ethical consciousness to sell their products has been reached at its culmination and pepsi ad is such an example which reveals that the carbonated soft drinks are the secret weapon in combating police brutality. :O The ad itself is a hotchpotch of scenes, it begins with a man playing the cello on a roof then we jump into a protest on the streets then shots of a Muslim woman drawing and then it seems Kendall Jenner is doing a photoshoot right next to the protest route. The chorus with the inspirational lines “ We are the lions / We are the chosen/ We gonna shine out the dark” is  apparently the only good thing in the ad and the appearance of Kendall Jenner  otherwise the commercial is a series of  nonsensical display of scenes. Pepsi should come up with some better ideas.