“This weekend, Lahore witnessed musical magic as Lahore Music Meet took place at Alhamra. Lahore Music Meet is a two-day music festival celebrating Pakistani music through concerts, conversations and workshops. The festivals bring together established and aspiring musicians, producers, artists and music enthusiasts to interact, develop and enjoy the music culture. In its fourth year, the festival has built a credible equity amongst the music intelligentsia and music lovers, attracting over 20,000 people.
Day 1 and 2
BOB Instrument Showcase
Some of the extraordinary stories behind bands and their music is brought to life through their instruments. Pepsi exhibited some of the iconic instruments from the show, belonging to musicians from the top 4 bands. Consumers could view the instruments in all their glory and hear audio stories as told by the band members. The display instruments included Kashmir’s acoustic guitar, Ahmed Jillani’s fender guitar, Daud Ramay’s cymbal and Jasim Haider’s harmonica.
Guitar Hunt:
To make the best use of all the activities taking place at the event, Pepsi held a unique scavenger hunt that allowed consumers to take in the complete experience. Consumers had a shot at winning their own guitar through lucky draw, by taking pictures/videos. Some of the moments to be captured included a selfie with a BOB band, a picture in a picture in the Pepsi Hall, a picture with a Pepi bottle or a boomerang of any performance
Pepsi BOB bands meetup:
The event provided a great opportunity for the bands to meet their consumers, take selfies and ask whatever they wanted! On day 1, Badnaam, Jasim Haider, Roots, Madlock and Aura met their fans, while on day 2, Kashmir interacted with their fans at the event.
Day 2:
Kashmir- The journey begins
Kashmir had a one-hour interactive talk with the music enthusiasts , where they talked about their journey as a band before and beyond Pepsi Battle of the Bands. The band shared their experiences, their views on music, and how they feel the industry will progress.
Kashmir showcase performance
Kashmir created absolute magic on stage, by playing out to a full house at the Alhamra grounds. The band played some of their most iconic songs from the show including Kaghaz ka jahaz, faislay, Buddha Baba and Parwana while audiences sang and cheered along. Some of the most magical moments was when Bilal asked fans to use their phone’s torchlights and sing along to Faislay, and when the band threw their exclusive merchandise amongst their excited fans.